知识产权事务所
商标布局宜早不宜晚
发布日期：2022-09-05 16:01:51浏览量：2199
很多人会说：等我的企业做大做强了，再去注册商标，再去发展品牌。
岂不知，市场未动、商标先行才是解锁未来的正确方式。
商标不仅作为企业重要的无形资产，搭载其产品声誉和企业商誉，而且是企业顺利生产经营、避免生产系列法律纠纷的重要权利载体。
企业可将商标权用作掌握主动权的手段，对在相同或类似商品和服务上使用与其注册的相同或近似商标的行为进行打击，也可将商标权作为防御手段，抵御他人可能主张的商标侵权滋扰。
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